Web Video is everywhere. And it should be on your website. Why? Read on:
Numbers don't lie. Video should be an essential component of your sales and marketing efforts. Why? Because it will generate leads. More leads equal more sales for you!
How will video help your bottom line?
Video grabs attention like nothing else. People won't read everything you've written on a web page, but they are very likely to click "play" on a video if there's one on the page.
Video is an excellent form of personal communication. It allows you to convey emotion and personality like no other medium can. You can connect with the viewer, creating a more personal connection. People like to do business with people they know, and with video they'll almost feel like they've met you.
Video will increase your search rankings. According to Forrester Research, by putting video on your web page, it is 53 times more likely to appear on the first page of a Google search than it is for a standard web page without video to rank on page one.
Video is dynamic. With the proper combination of music, moving imagery, graphics and narration, video tells a story better than any other medium. If a picture is worth a thousand words, video is...priceless!
Return on investment. It takes effort, time and yes, dollars to produce video content that will achieve results. However, video is one of the best investments you can make when it comes to promoting your products. Video will increase your online visibility and generate more business. Viewers spend 100% more time on web pages with videos on them. They are 85% more likely to purchase a product after watching a product video. It's easy to see how video quickly becomes very cost-effective: Video equals more leads which means more sales. In fact, 51% of marketing professionals worldwide cite video as the type of content with the best ROI.
Content can be re-purposed for several delivery methods. For all of the reasons outlined above, putting video content on your website makes good business sense. To get the most from the video content that is created, elements and segments can be re-edited and used for a variety of situations, such as TV commercials, for trade shows or sent to prospects on DVDs.
In short: video works. However, this is no time for amateur hour. It only works if the video itself is based on sound strategy, has the proper content and has been designed, produced and created in a way that will get results. It's important to consider exactly what you will be showing the world. Your video should be at least as good as the rest of your brand. It needs to be produced in a way that will keep your viewer's attention and so that it delivers the proper message in the proper manner. Utilizing the talents of experienced video producers will result in a quality product, and a video that has been custom-created to get the results you're looking for.
SOME NUMBERS TO CHEW ON:
89 million people in the U.S. are going to watch 1.2 billion online videos today.
Visitors who view product videos are 85% more likely to buy than visitors who do not.
65% of Senior Execs have visited a site after watching an online video.
46% of people say they'd be more likely to seek out information about a product or service after seeing it in an online video.
Video content is 53x more likely to appear on the first page of a search engine than a text page.
Video appears in 70% of all search listings.
51% of marketing professionals worldwide cite video as the type of content with the best ROI.
Statistics on this page sourced from: Internet Retailer, Kanter Media, Comscore